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Know Your Community

The Pembrokeshire SHARP Project has undertaken community based research in three communities. The participative action research approach, which meant that community members were equal members of the research team, enabled the project to identify, discuss and respond to the particular local characteristics.

School outing
Example 1:
Community Researchers from two communities swapped to conduct fieldwork in anticipation that residents would perceive that confidentiality could not be maintained when talking to someone they knew. The Hubberston & Hakin researchers reported low response rates when knocking on doors in Monkton, although confident that residents were at home. The Monkton team members believed this was because callers were not known to residents and they assumed it was an official undertaking checks such as benefits or licences. When community researchers swapped to interview their own communities, response rates in Monkton increased from 26 to 46 percent.
Example 2:
Community researchers in Monkton and Hubberston & Hakin were recruited by distributing leaflets and inviting applications. In these two semi-urban communities, 24 applications were received. In rural Llanychaer, this approach failed to attract any interested residents. Community forum members reported that word-of-mouth was the most effective way to inform and encourage involvement. Forum members agreed to talk to friends and neighbours. Five community researchers were recruited, four of whom were forum members.
Example 3:
The sample to be interviewed in rural Llanychaer included all 109 residents. Because of the importance of word-of-mouth researchers visited residents, to follow up an information letter and obtain consent. 30 (28%) consent forms were obtained because of a researcher visit; 23 (21%) were returned by post before a visit was arranged. In the other two semi-urban communities, interview arrangements were made by post.

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